About Us

Fred Perry is a British fashion brand that has been a symbol of both heritage and contemporary style since its founding in 1952. The brand was originally created by Fred Perry, a renowned tennis player who won multiple Grand Slam titles. His vision was to create high-performance sportswear, starting with a polo shirt that combined both practicality and style. The iconic Laurel Wreath logo, inspired by Fred's own tennis achievements, became synonymous with the brand's commitment to quality and excellence.

Over time, Fred Perry transitioned from a sportswear brand to a lifestyle brand, maintaining its roots in British subcultures like mods, skinheads, and the casuals, who embraced the brand for its distinctive, simple style and its connection to rebellion and youth culture. Today, Fred Perry remains a prominent name in the fashion world, known for its classic designs, including the iconic polo shirts, jackets, and accessories. The brand continues to champion authenticity, quality, and a distinct British style that resonates globally.